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Delving into the realm of ad networks exposes a complex tapestry of pricing models. Each network implements its own unique structure for determining the cost per click. Navigating these nuances is crucial for advertisers seeking to optimize their campaigns and achieve maximum ROI. From cost-per-click (CPC) to cost-per-thousand impressions (CPM), de

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Banner ads are a prevalent type of online advertising that appear on websites. They come in various dimensions, from small rectangular elements to larger, spanning banners that dominate the page. These media aim to engage users' interest and promote products, services, or brands. Traditionally, banner ads are static images However, recent trends h